This new TV commercial is actually showing only in movie theaters in Southwest Florida.
Shot, edited and produced by Aaron Belchamber.
VIDEOGRAPHER: Aaron Belchamber
EDITOR: Aaron Belchamber
This TV commercial was produced for Bertie's Hancock Market in November, 2008. We shot the family-owned store on location and enjoyed a fresh deli lunch. The shoot included dolly shots and stressed a "country theme", reinforcing Bertie's Hancock Market's image as the source for farm fresh, organic foods and distinguishing their brand from larger, corporate grocery chains.
If you are in need of a video, website, or a new online marketing campaign, I have the experience to assist you from concept to completion! Please call Aaron Belchamber at (239) 344-6711 for a price estimate or if you need more information.
This video was produced entirely on-site at SW Florida College for their marketing department. I modelled and animated the 3D animations with the projector light beams in 3Ds Max and it helps with the rhythm of the video while achieving the goals of informing viewers, hopefully some who are thinking about going to college and are looking for a school with a stong graphic design and computer animation program.
Here's what happens when you take two successful students and let them tell a story and share their experiences -- special thanks to Phil Rood and Angeli Chin-Franz for participating in the interviews.
After going over some concepts and ideas with Chip McElroy, the Graphic Design Program Manager, we concieved of a portfolio case that would open up to display the work. A great idea from Chip as we both were looking for a device to use in physical space that I could model in 3D to use as transitions and to keep the flow of the video moving. All cartoon clips in this video are actual animations that I put together with Phil Rood, who wrote and illustrated everything for a local TV show segment.
If you are in need of a video, website, 3D animation, cartoon mascot, or a new online marketing campaign, I have the experience to assist you from concept to completion! Please call Aaron Belchamber at (239) 344-6711 for a price estimate or if you need more information.
Pagelli's Ristorante was a restaurant commercial with a slightly higher budget, so we pulled out the camera crane and spent over 4 hours on location coordinating shots. The camera dolly and steady cam were also used, along with the actual singer of the Italian song, who is singing in the commercial -- which really sets the ambiance for this Italian restaurant in Naples, Florida.
The real difference to filming this commercial as opposed to other restaurant commercials was the willingness of the owner to invite a lot of people to eat free food if they agreed to participate and take direction -- this allows the film crew to set up more quality shots faster as opposed to the lower-budget method of showing up at a restaurant with no planning or preparation of on-air participants and hoping for the best.
Notice the last shot of the tower outside and the perfect timing of the camera craning up as a bird flies by. Sometimes, the lighting works perfectly, and this evening it all seemed to come together perfectly!
If you are in need of a video, website, or a new online marketing campaign, I have the experience to assist you from concept to completion! Please call Aaron Belchamber at (239) 344-6711 for a price estimate or if you need more information.
The old JobSpot logo
The new JobSpot Concept -- Incorporating 3D animation and spot light effects
This video was a demonstration of a Graphic Design Club Workshop I put on at SW FL College, showing students the basic building blocks of creating the source artwork of cartoon characters and how to bring them to life in an animation. Tipper the Turtle was drawn by Phil Rood, who I am working on a new website with. In 45 minutes, I took the source artwork and demonstrated the ease of animating characters, along with proper methods of setting the scenes up.
I used Adobe After Effects and Adobe Illustrator in conjunction to create this scene. This quick and simple demonstration allowed the students to leave with the basic knowledge of how to make their static, 2 dimensional artwork into impactful, engaging, and memorable presentation pieces, increasing their artworks' advertising value. Hopefully, they will gain enough confidence from the workshop to design and produce more impactful advertising presentations for their future clients.
Tipper the Turtle and many other cartoon mascots, including people and animals are available for YOUR company or organization as spokespeople for your business to appear in TV commercials, print ads, signs, and on your vehicles! If you are in need of a video, website, 3D animation, cartoon mascot, or a new online marketing campaign, I have the experience to assist you from concept to completion! Please call Aaron Belchamber at (239) 344-6711 for a price estimate or if you need more information.
This 3D virtual tour was modelled from a couple CADD files and elevation drawings for a local homebuilder in Southwest Florida. This was what I consider a low-budget 3D tour, since the main objective by this client was to show a sales center that didn't exist yet, there are few realistic details added that I could have added, such as people walking by, cars in the driveway, a cityscape background, etc. That's the power of 3D modelling and animation -- just because it's not built, doesn't mean you can't sell it! 3D animations are impactful and memorable and also often eliminates the costs of conventional video production which involves a camera crew.
In this particular virtual tour, since the viewer is encouraged to focus on the houses, other ancillary details were econdary. By figuring out the client's goals of using a 3D animation, the total cost of this 3D virtual was kept low by prioritizing the client's needs
Pricing of 3D animations are based on the level of detail, modeling, and animation involved. A simple logo animation may only cost $750, this virtual tour was about $3,500. 30 second TV commercials with 3D characters that are animated may cost well over $10,000.
I can model and animate all kinds of 3D scenes, not just 3D animations for home builders, but anyone with an idea that's too expensive to physically build, we can work together to make it in 3D so people can visualize your idea! Need to show a new model of a home, vehicle, invention, or other useful item? I have the experience and knowledge to build your imagination in 3D. If you need some 3D animation or a virtual tour for your business, please give call Aaron Belchamber at (239) 344-6711.
VODs not only inform, they may be used to pursuade and audience to take specific action, perhaps to join the force, or to donate a sum of money? How about to consider a gated community by hearing from happy home owners who live there now?! VODs do all this, and with the impact of hearing and seeing testimonials spoken by real people, these videos are highly effective when viewed.
Visit Southwest Florida College's YouTube page, or visit the main school web pages to view all the videos I produced for Southwest Florida College. These student testimonials, event videos, employer testimonials, and program manager informational videos are all valuable marketing assets that help increase this college's presence on the web while informing viewers of all the great degree programs the school offers. These videos help build excitement and target those people who are seeking a college to attend but haven't decided where to go. The purpose of the videos are to increase recruitment through viral marketing and low-cost web delivery of videos that inform, educate, and entice.
3D Animation: Aaron Belchamber
Script & Editing: Aaron Belchamber
Once "Cars" came out, the local NBC-2 affiliate thought it'd be clever to launch a new ad campaign promoting their new "Car Spot" car dealership website with these catchy and original 3D animated commercials. All 3D animation was produced by Aaron Belchamber in 3D Studio Max. Thank you to Keith Norman for the original concept behind this successful and memorable ad campaign!
If you are in need of a video, website, or a new online marketing campaign, I have the experience to assist you from concept to completion! Please call Aaron Belchamber at (239) 344-6711 for a price estimate or if you need more information.
I modeled and animated this falling dice animation in Autodesk 3Ds Max. By
modeling a single dice, I then duplicated the dice object and applied a Reactor
simulation, which simulates reality by applying gravity to each object and
simulating collisions with other objects and the floor:
Check out the simulation of gravity and collisions when spherical objects
(oranges) fall to a flat floor compared to a square-shaped orange. Of course,
there's no such thing as square oranges, but the effect is memorable:
Bringing a flat logo to life by modeling it and animating it in 3D can give the client's advertising new life. The logo, or a character mascot, can then be part of the action in its television commercials or website animations, providing new ways to market its business memorably:
Now, here's some technical details of how this web page and the rest of the Graphic Design Program website was designed for easy updating and maintenance.
Each section of this website is modular, so they are easily updateable. The custom-made Flash components, such as the menu and rotating banner up top, along with the video announcement section were all created in Flash CS3 with a good amount of Actionscript interacting with a dynamic PHP script that allows for us to easily add new student samples to the website simply by uploading their samples to a reserved folder on the website and naming the file with the appropriate name, such as "digdesign7.jpg" and "animation4.jpg".
By clicking on the "Student Resources" link, I wrote the PHP scripts and back end form to help our Graphic Design instructors provide their students with a centralized, sortable list of helpful tutorials and resources for students to help learn about processes and watch videos to reinforce what they need to learn. By providing a web form which allows the students to sort by program, type of resource, or entering a keyword, this list is very helpful for students to access more of the resources to make finding the resources much more convenient than before.
This may be interesting for some web designers, the navigation bar up top with the built-in display marquis changes color based on the webpage you are on. To cut down on download time, I designed a single Flash file that not only changes colors, but also delivers different content in the marquis. Click on "Computer Animation" and a video is shown, go to "Blog" and a random display of content is delivered to the screen!
Every website poses its own challenges, but with proper planning, we can program the website to automate tasks and help everyone work more efficiently. A website doesn't just broadcast information, it is a valuable marketing tool that can collect information and intuitively provide different content based on user preferences.
I look forward to new web design challenges in the future, so give me a call!
Aaron Belchamber
(239) 344-6711
Well, when it comes to today's rules of marketing along with a tight economy, necessity doesn't have much need for vanity mirrors. So here I came, not exactly kicking and screaming, but not exactly skipping and humming either. You see, I don't have an issue helping others legitimately increase their web presence and expand their marketing efforts with effective social networking, it's a vital component in almost any of my clients' marketing strategies.Above: To avoid all appearances of being a narcissist, Aaron stars in a commercial above.
What brought you to read this blog article? Think about that. Of all the BILLIONS of pages on the web, you're taking the time to read my words. That's power. Now that I have you on my blog, please let me know if you are in search of a well-rounded and experienced marketing professional, because I can help!
If you are in need of a video, website, or a new online or traditional marketing campaign, I have the experience to assist you from concept to completion! Please call Aaron Belchamber at (239) 344-6711 for a price estimate or if you need more information.Production of this HD TV commercial for Naples Ballet, March 2009. Shot on location at the Naples Academy of Ballet in Naples, Florida.
CONCEPT: Client & Aaron Belchamber
VIDEOGRAPHER: Aaron Belchamber
EDITING & ANIMATION: Aaron Belchamber
For marketing consultation, high-def video production, website design and development, please call Aaron at (239) 344-6711 or visit http://www.acgteam.com/ to learn more!
If you are in need of redesigning your website, or need a new online campaign, I have the experience to assist you from concept to completion. Please call Aaron Belchamber at (239) 344-6711 for a price estimate or if you need more information.
